Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to inclu
In the business-to-business world, understanding who you're targeting helps you craft better offers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. What to include in your
From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can strengthen your operations. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common business